Have you visited the cosmetics and skincare aisles of Target recently?!  If not, you may be surprised to find that the selection has expanded far beyond the big drugstore names to niche and high quality products.  I’ve been buying all my skincare basics like cleanser, eye makeup remover and makeup brushes at Target for a long time, so imagine my excitement to learn that derma e has arrived at Target in 2016!

Admittedly, I love eye creams about as much as my Target REDcard, so I couldn’t wait to try the Firming DMAE Eye Lift from derma e.  The product is clinically proven to boost collagen (who couldn’t use that?!) and is 100% vegan, which I’m coming to appreciate more and more, and which derma e was doing long before it was the “cool” thing to do.

What I really like most about the Firming DMAE Eye Lift, though, is way it made my skin feel. The texture around my eyes felt almost velvet-like after applying, and even when using at night my skin still had that soft and hydrated feel the next morning.  Compared to other eye creams I’ve tried, it was gentle and effective, smoothing out those fine lines that are starting to appear.  And at only $24.95, it’s an amazing value.


derma e offers a full line of doctor-developed skincare products that are free of parabens and 100% vegan, and I’d like to thank them for allowing me to sample and provide a sponsored post reviewing the the Firming DMAE Eye Lift.

#NOTICETHELOTUS at Target in 2016… derma e has arrived!