GIVENCHY’S SOCIAL MARKETING BRILLANCE

In a pretty much unprecedented move, Givenchy Paris has opened up its New York Fashion Week show next week to the public.  The first 410 people to respond to their quick survey will be offered tickets to the show, and absolutely yes I’ve filled out the form!!  Did you?

Might I say, this is simply brilliant!  Not only does it expand the reach of the brand, it brings awareness to the opening of the new flagship store in Manhattan.  I’ve attended a number of designer shows, including Roberto Cavalli and Carolina Herrera, but never in New York.  Total bucket list for me, not that I expect to win.

For now, I’ll just dream of some of my favorite Givenchy bags and shoes!

GIVENCHY ANTIGONA SMALL LEATHER SATCHEL

GIVENCHY SHARK LOCK ARMY-GREEN LEATHER WEDGE ANKLE BOOTS

GIVENCHY PYTHON SANDALS WITH GOLD CHAIN