J Crew is set to open it’s new budget-conscious store, J Crew Mercantile, in Dallas later this month. The line is meant to be an extension of the J Crew brand at factory outlet prices. It’s not exactly clear how Mercantile will differ from the J Crew Factory stores already open nationwide, as the price points are expected to be similar to what you’d find at their Factory stores.
Either way, it’s exciting to see a more accessible line with the same great styles of a typical J Crew store. I love the mix of traditional styling with on-trend looks offered by J Crew, but I sometimes find the price point high for mass-produced products. Mercantile looks to be bringing that same amazing J Crew style at a price I won’t mind buying one in every color!
I plan to check out the new store as soon as it opens!