I’m so excited about the launch at noon today of Wantable Fitness! Wantable is one of my very favorite — ok, maybe my favorite — subscription brands. I say brand and not box because Wantable offers collections in makeup, jewelry, intimates, and now fitness. Each box is hand-curated with 4-5 premium products based on your personal likes and dislikes, so you never receive something in your dislike category.
What’s really exciting about the Fitness launch is it appears they’re approaching this like more of a personal stylist where you pay a styling fee each month. You then get to try on the selections in the privacy of your home and keep or return what works and what doesn’t. The more you keep, the greater the discount off the price. Very much like the Stitch Fix model.
“You’ll pay a $20 styling fee and your personal stylist will handpick 5 premium fitness apparel items priced at around $65 each. These items feature the hottest styles and latest innovations in fitness from brands like Nux, Nina B. Roze, and Body Language Sportswear.”
What do you think about this new venture? I’m absolutely going to try it!